About Bas

I bring people together
when the work gets stuck.

I’m Bas Geerts. I work with organisations on difficult sustainability challenges—especially when progress depends on people with different interests finding a way to work together.

25+

years working across nature, food, agriculture & sustainability

A little about me

I know both sides
of the table.

I’ve spent more than 25 years working in sustainability, first with NGOs & standards organisations & later in business. My work has covered nature, food, agriculture & responsible sourcing.

I’m often brought into work where the goal is clear but the way forward isn’t. People may care about the same issue & still see it differently. I listen, ask questions & help make space for an honest conversation about what can happen next.

I like a clear purpose, a practical plan & people who are ready to do the work together. I bring strategic oversight, but I don’t lose sight of the people doing it.

Bas Geerts at a gathering, smiling and holding a plate.
Bas Geerts at a gathering
“
The biggest challenges need the right people in the room - and a good reason to keep working together.

Experience

A career across nature, food & business.

I’ve worked in & with NGOs, standards organisations & businesses across nature, food & responsible sourcing.

2019–2026

Cefetra Group

Head of Sustainability

Developed and implemented a multi-year sustainability strategy across Cefetra Group companies. Monitored progress and brought clients and stakeholders together to explore solutions to sustainability challenges.

2011–2017

Aquaculture Stewardship Council (ASC)

Standards Director

The supplied profile lists leadership of standards and programme work in aquaculture.

2007–2011

UTZ Certified (now: Rainforest Alliance)

Manager, Traceability Services / New Business Development

Developed and managed global traceability systems for sustainably produced palm oil, cotton, coffee, cocoa and tea, and led new business development and account management.

2000–2007

WWF-Netherlands

Business Development Manager

The supplied profile describes partnership work with companies and NGOs on sustainable commodity supply chains.

How I work

Calm about complexity.
Serious about the work.

01I listen carefully, including to what hasn’t been said yet.

02I keep the wider goal in view while working through details.

03I care about the mission and about making the next step useful.

Want to talk through a challenge?

Let’s connect